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Your present location: Home >> News Channel >> Exhibition Report >> The market is cold and is in the ascendant | Where does the road of the sheet metal industry break in the winter?

The market is cold and is in the ascendant | Where does the sheet metal industry go in the middle of the winter?

Release time: 2019/11/19 15:28:30 Click times: 1129

Market continues to be cold, industry competition is dangerous

In 2019, the sheet metal market continues to be cold, and the price of laser cutting machines has dropped by 30% -40% as a whole. The overall profit compression of the sheet metal industry chain has affected all manufacturers, from upstream manufacturers of lasers and devices. To the midstream to do system integration, downstream manufacturers of laser machine tools, to the end of the customer will not make money. Under such circumstances that are not conducive to the sustainable development of domestic laser processing, how can the sheet metal industry get rid of the traditional model of "overcapacity-price reduction-vicious competition-industry shrinkage"? Where does the future develop?

Breakthrough of brand, gain insight into market and establish competitive advantage

Nowadays, the sheet metal market can be described as "unpredictable and changing rapidly." For companies to survive and develop better, they must understand the information related to their industry as comprehensively and accurately as possible to make scientific and effective decisions. Zhengzhou Machine Tool Fair has been in the industry for more than ten years since its establishment in 2006, and has established deep links with resources in enterprises, governments and associations in the central region. The exhibition resources will provide sheet metal companies with first-hand sheet metal market trends, future development trends, and government policy planning.

As an important way for companies to show their brand strength and influence, the Zhengzhou Machine Tool Fair relies on professional market-oriented operation advantages to continuously convey the new developments, new processes, and new technologies of the participating companies to millions of manufacturing people during the middle, and later stages of the show. Products and new technologies allow enterprises to realize brand promotion, promotion and strengthening through the exhibition platform, further consolidating the industry status of exhibitors.

Deeply cultivate market segments and strengthen differentiated competition

In the past, customers in the sheet metal industry were mainly concentrated in stainless steel processing, cabinets, and other fields. With the continuous expansion and development of the market, many industries have gradually become saturated, and new application areas have continued to deepen, such as machine tool machinery industry, automotive, equipment manufacturing, Food machinery, equipment manufacturing, high-speed rail, electric power, shipbuilding, aerospace industry, rail transportation and other industries have gradually increased demand in the areas of stamping and sheet metal.

Under the new situation, enterprise equipment requirements are also changing. Equipment requirements have changed from a single variety process to multi-variety processing, and small batch multi-variety production has become a new trend, which has set higher requirements for the performance of equipment. Professional machine tools and custom processing equipment have become the norm in the industry, which makes it necessary for enterprises to deeply cultivate market segments, and then make professional machine tools for market segments, and then do some segmented research and development. * The final product must be different. Achieving a truly differentiated competitive advantage.

Multi-industry and multi-fields have been extended from the past few industries, which have brought a lot of impact to the sales and promotion of enterprises. Aiming at the development of new customers and new customers in the enterprise, Zhengzhou Machine Tool Fair provides exhibitors with precise trade matching. It helps companies to achieve a single-stop exhibitor access to multi-industry user problems, involving core decision-making levels of more than 40 industries.

Fully upgraded Yujian Zhizao 3-6 June 2020, in the 16th Zhengzhou Machine Tool Fair, the 35,000 square meters exhibition area, 800+ brand exhibitors, and a luxurious lineup of 60,000 professional buyers. It is bound to bring a disruptive industry event.

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Phone: 0371-86680231

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